About Cobabies Group
Proposer of a Better Life
Mother & Baby Excellence
Established in 2010, Cobabies Group is a comprehensive mother & baby enterprise dedicated to crafting safety and joy. We combine decades of industrial wisdom with modern innovation.
We operate on a unique "Coastal Brain + Inland Hands" model: our Xiamen R&D center drives innovation while our manufacturing hubs in Sichuan, Hunan, and Jiangxi ensure world-class production efficiency.
Our Journey
From a warehouse spark to a global ecosystem.
The First Step
Founder Frank Yang arrives in Xiamen with borrowed bus fare. Starts from the bottom as a warehouse worker, then QC inspector and purchasing agent.
Academic Foundation
Enrolls at Xiamen University (Adult Education) for Business Administration while working, expanding his professional network and strategic vision.
Mastering the Chain
Promoted to Marketing Department Manager. Masters the full lifecycle from factory production to global market dynamics.
The Vision Forms
The entrepreneurial spark ignites. Plans begin for a mother & baby brand built on integrity and professional excellence.
Cobabies is Born
Founded as a husband-and-wife team. Within 2 years, the first factory is established, realizing "Trade + Manufacturing" integration.
Revenue Breakthrough
Revenue jumps from 0 to ¥18M in just 3 years through deep mastery of the baby product supply chain.
Digital Pioneer
Early adopter of OKKI CRM and ERP systems. One of the first in the industry to leverage data-driven management thinking.
Product Expansion
Revenue reaches ¥30M. Full range expansion into cribs, playpens, high chairs, and strollers.
The Great Crisis
A major business crisis strikes, leaving the company with ¥10M in debt. Instead of fleeing, Cobabies chooses to "stand and fight" for its reputation.
The Legendary Comeback
Through radical honesty and 18-hour workdays, ALL DEBT cleared in ONE year. The "Integrity Gold Body" is forged.
The Trust Dividend
Partners who witnessed the comeback return in droves. Integrity becomes our strongest currency. Revenue doubles.
The 100M Milestone
Annual revenue breaks ¥100M. Tax contribution nearly ¥1M. COVID production experience leads to medical-grade baby standards.
The Red Moat
Injects "Red Culture" (revolutionary spirit) as corporate soul. Implements "Coastal Brain + Inland Hands" strategic restructuring.
Global OEM Dominance
Deep expansion into Euro/US markets (30+ countries). Achieved Walmart A-Grade Certification.
Omni-Channel Success
Medical and baby lines flourish. Global presence on Amazon, Shopee, Lazada, Tmall, and JD.com.
Intellectual Power
40+ Patents accumulated. Launched Smart Nursery line. ISO 9001, BSCI, CE, ASTM, CertiPUR-US suites completed.
Strategic Evolution
Transition to "Proposer of a Better Life." Launching "One Elder, One Child" strategy to enter senior care products with baby-grade quality.
AI & Ecosystems
Launching Family Companion Tech: AI smart spoons and monitored cribs. "Make Love Effortless" becomes our global calling.
Our Vision
A Principle-Based Enterprise,
Proposer of a Better Life
做一家原理型企业，成为"美好生活的提案者"
Our Mission
Rooted in Reverence,
Crafting Safe Guardianship
以敬畏为根，造安心守护之物
Our Values
Customer Value · Innovation
Learning · Long-termism
客户价值 · 不断创新 · 持续学习 · 长期主义
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